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Alliance Manager - ServiceNow

Cognizant
Hybrid / NetherlandsFull timeLead / Manager
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About the role

About The Role

As a North EMEA Alliance Lead, you will make an impact by owning and activating Cognizant's ServiceNow alliance across North EMEA — translating a deep, global strategic partnership into real regional pipeline and wins on the ground. You will be a valued member of the ServiceNow Business Group (SNBG) Go-To-Market team and work collaboratively with Cognizant's local delivery teams, ServiceNow's regional field organization, and the wider partner ecosystem.

In This Role, You Will

  • Own the ServiceNow alliance relationship across North EMEA, including the Netherlands and Nordics, acting as the primary connective tissue between Cognizant's local teams and ServiceNow's regional field.
  • Build and execute the regional co-sell motion with ServiceNow's field team, from joint account planning through to active deal support.
  • Drive regional pipeline and bookings against shared targets, ensuring consistent progress toward jointly agreed goals with ServiceNow.
  • Land SNBG industry and AI plays in-region — including Neuro AI, agentic AI, and AI Control Tower — adapted to local buyers and sectors.
  • Manage the regional partner ecosystem, including Armis, Veza, and Moveworks workstreams, and coordinate partner enablement, events, and joint demand generation activities with marketing support.

Work model

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring you to be based in or near Amsterdam, Netherlands. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.

1The working arrangements for this role are accurate as of the date of posting. This may change based on the project you're engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.2

What you need to have to be considered

  • Alliance, partner, or regional sales background in enterprise software or consulting.
  • Existing relationships with the ServiceNow field in North EMEA.
  • A proven track record of turning a partnership into measurable regional pipeline and bookings.
  • Experience working effectively across cultures and time zones within a matrixed organization.
  • Based in or near Amsterdam, with the legal right to work in the Netherlands.

These will help you stand out

  • Direct experience with the ServiceNow ecosystem, including co-sell motions and joint GTM programs.
  • Familiarity with AI-driven product plays such as agentic AI or AI governance frameworks.
  • Experience managing sub-tier or ISV partner relationships (e.g., Armis, Veza, Moveworks).
  • An established network within the North EMEA enterprise software or technology consulting landscape.

We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.

What we offer

  • Competitive salary
  • Access to Udemy and Cognizant Academy
  • NS business card
  • 25 paid holidays
  • Laptop and smartphone
  • Pension scheme
  • Technology-driven organization
  • Open team spirit
  • International environment

Contact the Recruiter

Bill Hilhorst

[email protected] +31 6 21 13 15 32

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