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Digital Brand Manager

Orkla India
Onsite / IndiaFull timeLead / Manager
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About the role

Role & responsibilities

  • Own Digital Marketing Calendar (including brand Social Handles).
  • Manage both Organic (social media - YT, IG, FB, LI) and Paid Digital Media.
  • Manage the digital marketing budget and ensure efficient spend keeping a close supervision of the media planning and buying with the agency
  • Build and drive innovative digital marketing campaigns
  • Influencer and Content Marketing: Identify, onboard, and manage influencer partners, agencies and content creators aligned with brand values and campaign goals.
  • Develop and execute influencer marketing strategies across platforms (Instagram, YouTube)
  • Daily Campaign reporting with agency - Monitoring Campaign Performance and making necessary adjustments.
  • Brief & guide various agencies, freelancers etc on Content Creation requirements. Manage Digital Content Creation Videos, UGC, Shoots etc.
  • Competition Tracking and Regular reporting of the same
  • Performance Marketing: Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.) to maximize ROI.

Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Preferred candidate profile

  1. Postgraduate/Graduate with 4-6 years of Digital marketing/brand marketing experience in FMCG, Retail, E-commerce, Start-up .
  2. 4-6 years of experience in digital marketing, including content, media and influencer marketing.
  3. Proven success in running integrated campaigns and managing influencer collaborations.
  4. Experience in digital tools like Google analytics (GA4), Meta Business Manager

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