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Digital Marketing Manager

Absolute Brands & Retail Pvt Ltd
Onsite / IndiaFull timeLead / Manager
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About the role

Digital Marketing Manager – Big Hello

Location:

Bangalore

Experience:

4–5 Years

Industry:

Fashion / Apparel / Lifestyle / E-commerce / D2C

Employment Type:

Full-time

Department:

Marketing

About Big Hello

Big Hello – The Plus Life is India’s loved plus-size fashion brand, with 35 stores across India, offering contemporary fashion for men and women in sizes up to 7XL. We are building an inclusive fashion brand that combines style, customer understanding and retail experience.

Role Overview

We are looking for a hands-on

Digital Marketing Manager with experience in the D2C (Direct-to-Consumer) industry

, preferably in fashion, apparel, lifestyle or e-commerce, to drive Big Hello’s digital growth, online sales and customer acquisition.

The ideal candidate should understand the complete D2C ecosystem, from brand communication and customer acquisition to website conversions, repeat purchases and revenue growth.

Key Responsibilities

  • Plan and manage social media content, campaigns, reels and brand communication across Instagram, Facebook and other relevant platforms.
  • Independently manage

Meta Ads and Google Ads

, including Performance Max, Search and Shopping campaigns.

  • Drive D2C customer acquisition, website traffic, online conversions and revenue growth.
  • Plan and execute campaigns for new collections, product launches, festive seasons and promotional offers.
  • Manage advertising budgets and optimize performance using ROAS, CAC, CTR, CPC and conversion rates.
  • Develop retargeting strategies to improve conversions and repeat purchases.
  • Track campaign performance using GA4 and e-commerce analytics, and prepare weekly and monthly reports.
  • Work closely with creative, merchandising, e-commerce and retail teams to align digital campaigns with business objectives.
  • Continuously test creatives, audiences, offers and campaigns to improve marketing effectiveness and profitability.

Required Skills & Experience

  • 4–5 years of hands-on digital marketing experience.
  • Prior experience in a D2C brand is strongly preferred , ideally in fashion, apparel, lifestyle or e-commerce.
  • Strong hands-on expertise in Meta Ads Manager and Google Ads.
  • Proven understanding of performance marketing, customer acquisition and online sales growth.
  • Experience managing advertising budgets and optimizing campaign performance.
  • Good understanding of social media marketing, content strategy and consumer behaviour.
  • Working knowledge of GA4, e-commerce analytics, retargeting and conversion funnels.
  • Strong analytical, creative and commercial thinking, with the ability to take ownership of results.

What We Are Looking For

Someone who can combine creativity, data and business understanding to build Big Hello’s digital presence, acquire new customers, improve conversions and drive profitable D2C growth.

  • Key Focus: D2C Marketing | Fashion E-commerce | Meta Ads | Google Ads | Performance Marketing | Customer Acquisition | Online Revenue Growth | ROAS | Analytics

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