Data Analyst
About the role
Company Information
AEG brings music, sports, and live entertainment together to create moments people remember around the world. Each year, more than 100 million fans experience live events across five continents—from global touring, concerts, and festivals to iconic sports and entertainment destinations.
Through our music division, AEG Presents, one of the world’s leading operators of tours, concerts, and music festivals, we help shape the sound of now. We work with artists at every stage of their careers to bring live music to life, connecting artists with fans on stages around the world.
Headquartered in Los Angeles, AEG Presents is driven by creativity, innovation, and purpose, and powered by people who want their work to show up in the real world.
If you’re ready to help create moments that matter, there’s a place for you here. Because it happens here.
Job Summary
The Data Analyst will take their advanced understanding of analytics and data modeling and apply it to various aspects of the business, primarily focused within the Digital department. Reporting to the Director of Consumer Analytics, the qualified candidate will be working with data that touches the entire company's ecosystem. An ongoing piece of work will be improving the data integrity, functionality, and strategy across a number of proprietary AEG products that focus on marketing, booking, accounting, and more. Besides building out the structures of various datasets and making our database more relational, this person will be tasked to analytically derive key insights that provide tangible value to our marketing capabilities. The perfect candidate will come with an unparalleled passion for puzzle solving, high level of attention to detail, strong sense of team spirit and camaraderie, and a passion for learning and continued growth.
Essential Functions
- Oversee and look for improvements within current data models and consolidation efforts.
- Set up processes for monitoring, tracking, and trending department data.
- Build marketing-focused analytical reports across various Business Units that enable targeted experiences based on personal preferences, monetary spend capabilities, and other consumer characteristics.
- Work with marketing teams, including Email and Paid Media, to create specific segmented affinity audiences.
- Work with internal, external, and enterprise clients as needed to research, develop, and document new standard reports and processes.
- Build out Data Warehouse capabilities through indexing current datasets and bringing in new datasets.
- Extract and compile various sources of information and large datasets from multiple systems to identify and analyze outliers.
- Proactively perform data exploration on user behavior, segmentation, cohort analysis, and conversion funnels.
- Implement and use analytics software and systems to support department and company goals related to the marketing of live events.
- Design and execute financial and operational analysis by leveraging in-house and 3rd party operational, transactional, and financial data, and use visualization tools to develop business performance reports for AEG Presents management across multiple departments (e.g., festivals, venues, touring).
Required Qualifications
- BA/BS Degree (4-year)
- 2-4 years of related work experience
- Strong quantitative analytical skills, with the ability to derive insights from large data sets, exceptional attention to detail, and a desire to creatively solve challenging problems
- Excellent written and verbal communication skills, with the ability to present findings from technical analysis to non-technical audiences
- General business acumen, with the ability to analyze the live events industry and recommend business improvements
- Ability to learn quickly and manage projects independently
- Proficiency in data science programming languages (Python and/or R)
- Proficiency in SQL, experience with data visualization tools (e.g., Domo, Tableau, Power BI)
- Music or other entertainment experience a plus, as well as a passion for music and knowledge of artists and industry trends preferred
- Familiarity with basic financial statements (profit and loss, balance sheet) preferred
Payscale:
$81,000 - $109,785.00
Bonus:
This position is not eligible for a bonus under the current bonus plan requirements.
Benefits:
*Full-time:
We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.* AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.
