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Product Marketing Manager

Onsite / United StatesFull timeLead / Manager
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About the role

The Product Marketing Manager (Aviation) is accountable for the strategic direction, financial performance and long-term growth of Smith Detection Inc.’s Americas Aviation business. The role leads aviation strategy including P&L ownership, portfolio strategy, innovation, commercialization, and cross-functional execution. The Senior Product Manager partners with Marketing, Sales, Finance, Legal, Supply Chain, R&D and Global Teams to deliver sustainable growth, strengthen brand equity and drive profitable margin share gains in a dynamic and competitive aviation market.

Responsibilities of this role include but are not limited to the following:

  • Own full P&L accountability for Americas Aviation business, delivering annual revenue, profit and share sufficiency through disciplined financial and portfolio management.
  • Lead development of a comprehensive, annual strategic plan for presentation and alignment to Americas leadership team, identifying pillars for growth and gain buy-in from cross-functional and global partners.
  • Drive portfolio strategy and lifecycle management, including innovation pipeline development, portfolio optimization, pricing strategy and disciplined resource allocation to maximize return on investment
  • Lead end-to-end commercialization, from business case development and customer validation to go-to-market execution, ensuring on-time, on-budget launches with strong in-market performance.
  • Analyze competitive activity, customer/end-user insights and financial performance to identify risks and opportunities; translate insights into clear, actionable growth initiatives.
  • Partner closely with sales, technology and global marketing to develop customer-ready sell stories and innovation launch plans.
  • Collaborate with demand planning and supply chain to deliver accurate volume forecasts.
  • Partner with Global Marketing Communications on brand standards and positioning to ensure consistency and effectiveness.
  • Lead and influence cross-functional teams, providing clear direction, resolving trade-offs and ensuring accountability across complex initiatives.
  • Closely monitor and analyze sales volume, market share, competition, industry sector news and regulatory updates to provide actionable insights and recommendation for improvement.

Qualifications

  • University degree in business, science or engineering or equivalent experience
  • Minimum of 8 years of product management experience, preferably in Aviation or other technical industries, experience with products sold into Federal agencies
  • Demonstrated skills in P&L management, product life cycle management, business planning and go-to-market strategies
  • Sound understanding of concepts, principles and practices in marketing and product development and a basic understanding of other areas including sales, finance and supply chain
  • Understanding of industry sector and competitive environment
  • Strong written and verbal communication skills and developed diplomacy skills required to guide, influence and convince others; strong relationship with sales, customers and agencies
  • Financial savvy with ability to manage costs and resource allocations across business segments

*This position requires Sensitive Security Information (SSI) access and vetting via the TSA. Applicant must successfully pass a federal background investigation.

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