
Product Marketing Manager
About the role
The Product Marketing Manager (Aviation) is accountable for the strategic direction, financial performance and long-term growth of Smith Detection Inc.’s Americas Aviation business. The role leads aviation strategy including P&L ownership, portfolio strategy, innovation, commercialization, and cross-functional execution. The Senior Product Manager partners with Marketing, Sales, Finance, Legal, Supply Chain, R&D and Global Teams to deliver sustainable growth, strengthen brand equity and drive profitable margin share gains in a dynamic and competitive aviation market.
Responsibilities of this role include but are not limited to the following:
- Own full P&L accountability for Americas Aviation business, delivering annual revenue, profit and share sufficiency through disciplined financial and portfolio management.
- Lead development of a comprehensive, annual strategic plan for presentation and alignment to Americas leadership team, identifying pillars for growth and gain buy-in from cross-functional and global partners.
- Drive portfolio strategy and lifecycle management, including innovation pipeline development, portfolio optimization, pricing strategy and disciplined resource allocation to maximize return on investment
- Lead end-to-end commercialization, from business case development and customer validation to go-to-market execution, ensuring on-time, on-budget launches with strong in-market performance.
- Analyze competitive activity, customer/end-user insights and financial performance to identify risks and opportunities; translate insights into clear, actionable growth initiatives.
- Partner closely with sales, technology and global marketing to develop customer-ready sell stories and innovation launch plans.
- Collaborate with demand planning and supply chain to deliver accurate volume forecasts.
- Partner with Global Marketing Communications on brand standards and positioning to ensure consistency and effectiveness.
- Lead and influence cross-functional teams, providing clear direction, resolving trade-offs and ensuring accountability across complex initiatives.
- Closely monitor and analyze sales volume, market share, competition, industry sector news and regulatory updates to provide actionable insights and recommendation for improvement.
Qualifications
- University degree in business, science or engineering or equivalent experience
- Minimum of 8 years of product management experience, preferably in Aviation or other technical industries, experience with products sold into Federal agencies
- Demonstrated skills in P&L management, product life cycle management, business planning and go-to-market strategies
- Sound understanding of concepts, principles and practices in marketing and product development and a basic understanding of other areas including sales, finance and supply chain
- Understanding of industry sector and competitive environment
- Strong written and verbal communication skills and developed diplomacy skills required to guide, influence and convince others; strong relationship with sales, customers and agencies
- Financial savvy with ability to manage costs and resource allocations across business segments
*This position requires Sensitive Security Information (SSI) access and vetting via the TSA. Applicant must successfully pass a federal background investigation.
