Product Management Director (SaaS / DaaS / Data Analytics)

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behaviour, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at

Role Overview

The Product Manager is responsible for defining, prioritizing, and managing product capabilities that enable solutions across EMEA markets. This role serves as the bridge between customers, commercial teams, operations, market enablement, and technology teams to ensure product investments deliver measurable customer value while maintaining scalability, standardization, and operational excellence.

The Product Manager will own product requirements, feature prioritization, roadmap execution, backlog management, and cross-functional alignment. They will partner closely with Product Leadership, Market Enablement, Platform Engineering, Operations, Customer Enablement, and Customer Care teams to deliver new capabilities and continuously improve the product based on customer feedback and operational learnings.

Job Responsibilities

Product Strategy and Roadmap

• Support development and execution of the Market Measurement product vision and roadmap.

• Align product priorities with customer needs, market opportunities, business objectives, and expansion goals.

• Evaluate opportunities and contribute to investment and prioritization decisions.

• Help balance standard global capabilities with market-specific requirements.

Product Requirements Management

• Develop and maintain PRDs, user stories, business rules, acceptance criteria, workflows, and feature specifications.

• Ensure traceability from customer requirements through delivered functionality.

• Document and manage decisions, assumptions, dependencies, and trade-offs.

• Maintain product backlogs and prioritization frameworks.

Customer and Market Discovery

• Conduct customer interviews, workshops, and discovery sessions.

• Gather and synthesize feedback from customers and stakeholders.

• Translate customer and market needs into actionable capabilities.

• Serve as the voice of the customer.

Cross-Functional Product Leadership

• Partner with engineering, market enablement, operations, onboarding, and customer care teams.

• Facilitate stakeholder alignment and manage competing priorities.

• Drive product decisions and roadmap communications.

• Support release readiness and go-to-market planning.

Product Governance and Standards

• Define and maintain product standards, configuration guardrails, and business rules.

• Support governance of scope, roadmap, and release prioritization.

Product Performance and Continuous Improvement

• Define and monitor product success metrics.

• Analyse customer feedback, adoption trends, and operational insights.

• Identify enhancement opportunities and manage improvement initiatives.

Requirements

• Bachelor's degree in Business, Product Management, Information Systems, Data Analytics, Engineering, Computer Science, or related discipline.
• MBA preferred
• Extensive experience of Product Management, Product Ownership, Business Analysis, or Data Product Management experience.
• Fluent in English and preferred proficiency in German, French or Spanish.
• Preferred Domain ExpertiseRetail analytics, CPG, POS data, market measurement, data products, customer analytics, product attribution and hierarchy management, and data governance/reporting solutions.
• Knowledge, Skills & CompetenciesProduct strategy, roadmap development, backlog prioritization, requirements management, stakeholder management, executive communication, analytics, Agile methods, and collaboration with engineering teams.
• Success MeasuresRoadmap delivery, customer adoption, requirement quality, stakeholder alignment, feature delivery, operational readiness, scalability, retention, and customer satisfaction

Circana Behaviours

Beyond technical skills, experience, and role-specific attributes, these shared behaviours are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviours in their daily work:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location:This position can be located in the following area(s): United Kingdom/ France/ Germany/ Spain/ Netherlands