Strategic Product Marketing Manager
About the role
Alkami is the digital sales and service platform provider for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action.
Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). We’re building a culture where each Alkamist can perform to their highest potential, and we’re always on the lookout for the best and brightest minds. If you’re ready to experience the power of alchemy - transforming the ordinary into the extraordinary - come join one of the fastest growing SaaS companies in the U.S.
As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title.
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The Strategic Product Marketing Manager leads complex product marketing initiatives that shape how Alkami’s platform, solutions, and partner products are positioned in the market. This role owns end-to-end go-to-market strategy for major products and strategic launches, translating deep market, customer, and product insight into differentiated positioning that drives growth. Operating with significant autonomy, the Strategic Product Marketing Manager partners closely with Product, Sales, Partner Relations, CXG, and executive stakeholders to influence product strategy, messaging frameworks, and commercialization plans. The role navigates ambiguous and evolving market conditions while ensuring alignment across teams to deliver cohesive product narratives and measurable business impact.Essential Duties & Responsibilities
- Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities by defining launch frameworks, deliverables, and cross-functional execution plans
- Develop and evolve product positioning and messaging frameworks that differentiate Alkami’s platform in competitive fintech markets by synthesizing customer insights, product and partner capabilities, and market trends
- Drive strategic collaboration with Product Management to influence roadmap priorities by bringing structured customer, competitive, and market intelligence into product planning discussions
- Conduct deep competitive and market analysis to identify emerging threats, opportunities, and whitespace that inform positioning and commercialization strategies
- Define and operationalize messaging architecture that aligns product, platform, and partner narratives across marketing, sales, and customer lifecycle communications
- Lead development of strategic sales enablement programs by creating narratives, demo frameworks, and competitive guidance that strengthen sales effectiveness
- Partner with Demand Generation, Partner Marketing and Content Marketing to design campaigns that connect product value to measurable pipeline and adoption outcomes
- Guide internal teams on product storytelling and differentiation by establishing messaging standards and frameworks used across marketing and revenue teams
- Support and shape ecosystem and partner go-to-market initiatives by aligning positioning, messaging, and materials for integrated or reseller-led solutions
- Analyze product performance, win/loss insights, and market feedback to refine messaging and inform future go-to-market strategies
- Influence cross-functional alignment across Product, Marketing, Sales, and Customer Success teams to ensure consistent product narratives throughout the customer journey
- Lead internal launch readiness initiatives by coordinating communication plans, training programs, and enablement resources across business functions
- Drive continuous improvement of product marketing processes and frameworks to increase launch effectiveness and organizational scalability
- Advise leadership and cross-functional stakeholders on product positioning decisions by presenting data-driven insights and strategic recommendations
- Manage complex product marketing initiatives with multiple stakeholders by establishing priorities, milestones, and accountability across teams
- Integrate AI into product marketing workflows to improve decision-making, speed to market, and consistency across teams
Recommended Experience & Education
Minimum Years of Experience
6–10 years of experience in product marketing, product strategy, product management, or related SaaS go-to-market roles with increasing ownership of product positioning and launch strategy for complex technology platforms.
Education Level Bachelor’s degree in Marketing, Business, Communications, or a related field
Knowledge, Skills, & Qualifications
Required
- Advanced product positioning and messaging strategy for SaaS platforms
- End-to-end go-to-market planning and cross-functional launch leadership
- Deep market research, customer insight generation, and competitive intelligence
- Ability to translate complex technical capabilities into strategic market narratives
- Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams
- Data-driven decision making using product adoption, pipeline, and market signals
- Sales enablement strategy including competitive positioning and value storytelling
- Project leadership skills managing complex initiatives across multiple stakeholders
Preferred
- Experience in fintech, digital banking, or financial technology markets
- Experience influencing product roadmap decisions through market insights
- Background supporting platform ecosystems, partnerships, or integrations
- Experience working in high-growth SaaS or scaling technology companies
- MBA or advanced degree in a related discipline
- Experience building repeatable product marketing frameworks or launch processes
Cool Things to Know
Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.
Work Authorization: We cannot offer employment sponsorship at this time. Candidates must be eligible to work in the US for full-time employment.
Recruiters: We are not looking for outside recruiting firms to help us in this search. Thank you for understanding.
Pay Transparency: As of January 1, 2023, new states and locales have enacted pay equity laws that require more pay transparency by employers in the following states: California, Colorado (effective January 1, 2021), Connecticut, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island and Washington.
The Important Stuff
Alkami Technology is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Alkami is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Alkami are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Alkami will not tolerate discrimination or harassment based on any of these characteristics. Alkami encourages applicants of all ages.
