Product Marketing Manager
About the role
We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back.
This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience.
We are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?
About your role: We are looking for a Product Marketing Manager to take ownership of developing our product marketing funnel and improving its performance. You will work on optimizing Landing Pages and Store Pages, run A/B tests, analyze user behavior, and identify opportunities to improve conversion at every stage of the purchase journey.
We already have an established direction and processes in place. You will have the opportunity to shape its further development by identifying growth opportunities, proposing hypotheses, launching experiments, and driving them through to results.
This role can be the next step in your professional growth, with the opportunity to progress to Product Marketing Team Lead, take the lead on the direction, and eventually build your own team.
In this role, you will
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Develop and improve our Landing Page and Store Page testing approach: formulate hypotheses, plan experiments, define success metrics, and analyze results.
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Launch and manage Landing Page A/B tests, identify opportunities to improve conversion, and scale successful solutions.
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Run Custom Product Page experiments in the App Store and Google Play, analyzing their impact on conversion and user acquisition performance.
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Work on localizing Landing Pages and Store Pages for new markets, taking into account audience characteristics, needs, and behavior.
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Analyze the entire user journey — from the ad and Landing Page to the Store Page, onboarding, and offer — identify friction points, and suggest ways to improve the funnel.
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Improve analytics and reporting for the direction by automating experiment analysis and setting up Tableau dashboards to track the performance of ASO, Custom Product Pages, and Web2App.
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Develop our marketing infrastructure by working with ad network and analytics integrations, postbacks, automations, and tracking validation.
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Research competitors and the market, identifying practices and approaches that could help improve the product marketing funnel.
It’s all about you
- 2+ years of experience as Product Marketing Manager, Growth Marketing Manager or similar
- Proven experience in analyzing and optimizing web funnels
- Experience in implementing marketing automation workflows (analytics, campaign management, creative testing)
- Solid understanding of Custom Product Page optimization in App Store and Google Play
- Proficient with AppsFlyer, Google Analytics, Tableau, and familiar with key marketing metrics
- Confident in project management tools (e.g., Jira) and cross-functional collaboration
- English level B2+ (both written and spoken)
- Excellent communication skills and ability to work with marketing, product, analytics, and design teams
- Strong analytical and data-driven decision-making mindset
- Able to prioritize and deliver in a fast-paced, high-load environment
- Proactive, fast learner with sharp critical thinking and structured problem-solving skills
- Hands-on MarTech background: setting up integrations with ad networks and analytics systems, validating tracking setups
Would be a plus
What we offer
- 20 paid vacation days, 15 sick days, and 6 additional days off for family events
- Up to 10 additional days off for public holidays
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Maternity Recovery Support Allowance
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
- AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster
Comfortable working environment:
Investment in your future:
Hiring process
- Intro call
- Technical interview with a case workshop
- Final interview
- Reference check
- Offer
