Marketing Strategist

At EyeCarePro, we're a leading digital marketing agency dedicated to helping eyecare professionals grow their practices through innovative digital marketing solutions. Our team is passionate about delivering exceptional results for our clients and making a difference in the eyecare industry.

We're looking for a talented Marketing Strategist to join our remote team and help develop and execute impactful marketing strategies that drive measurable growth for our clients.

Job Overview

The Marketing Strategist is responsible for developing, executing, and optimizing digital marketing strategies for a portfolio of independent optometry and ophthalmology practices. This role combines digital marketing expertise with strategic consulting to help practices grow patient volume, increase revenue, strengthen their online presence, and achieve long-term business success.

Working alongside Client Strategists, Project Managers, SEO Specialists, Paid Media Specialists, Content Writers, Designers, Developers, and other cross-functional teams, the Marketing Strategist translates business goals into comprehensive marketing plans that deliver measurable results.

This role requires a strong understanding of digital marketing channels, analytical thinking, creativity, and a passion for continuous improvement. The ideal candidate is both strategic and hands-on, using data, industry insights, and emerging technologies to create marketing initiatives that help clients outperform their competition.

Key Responsibilities

Digital Marketing Strategy

• Develop comprehensive digital marketing strategies aligned with each client's business goals and growth objectives.
• Create annual, quarterly, and monthly marketing roadmaps based on practice priorities and performance data.
• Identify opportunities to improve marketing effectiveness across multiple channels.
• Continuously optimize strategies based on performance, industry trends, and changing client needs.
• Recommend innovative marketing initiatives that drive measurable business growth.

SEO & Organic Growth

• Develop and oversee SEO strategies that improve search rankings and increase qualified website traffic.
• Perform keyword research focused on optometry and ophthalmology services.
• Optimize website content and landing pages for search engines and user experience.
• Monitor local SEO performance, Google Business Profile optimization, and local search visibility.
• Stay current with Google algorithm updates, Generative Engine Optimization (GEO), and AI search trends.

Website & Conversion Strategy

• Develop website content strategies that educate patients and improve conversion rates.
• Recommend website improvements that enhance user experience and patient acquisition.
• Optimize landing pages, calls-to-action, online scheduling, and conversion funnels.
• Collaborate with designers and developers to improve website performance and functionality.
• Ensure websites effectively support both marketing campaigns and long-term business goals.

Content & Campaign Strategy

• Develop integrated content strategies across blogs, social media, email marketing, paid advertising, and websites.
• Plan marketing campaigns that support seasonal promotions, new services, and business objectives.
• Guide content creation to ensure messaging aligns with client branding and business goals.
• Collaborate with internal teams to execute marketing campaigns successfully.

Performance Analysis & Reporting

• Analyze campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Ads, Looker Studio, SEO platforms, and other marketing tools.
• Monitor website traffic, rankings, conversions, and campaign effectiveness.
• Identify opportunities for optimization using data-driven insights.
• Present strategic recommendations based on measurable performance.
• Track marketing performance against client goals and business outcomes.

Practice Growth Consulting

• Consult with practice owners and internal stakeholders to identify business growth opportunities.
• Recommend strategies to increase patient acquisition, improve retention, and grow specialty services.
• Provide guidance on branding, reputation management, and competitive positioning.
• Advise clients on new marketing opportunities, technology adoption, and industry best practices.
• Support practices in expanding services such as dry eye treatment, myopia management, specialty contact lenses, medical optometry, and other growth areas.

Technology & Innovation

• Evaluate new digital marketing technologies and emerging AI tools that improve efficiency and results.
• Recommend EyeCarePro products, services, and technology solutions that support client success.
• Assist practices with implementing patient communication tools, automation, online scheduling, review generation, recall campaigns, and patient engagement technologies.
• Continuously improve internal workflows through automation and AI-driven solutions.

Industry Expertise

• Build a deep understanding of the optometry and ophthalmology industries.
• Stay informed on digital marketing trends, healthcare marketing regulations, consumer behavior, and emerging technologies.
• Monitor competitor activity and industry developments.
• Apply industry knowledge to create practical marketing strategies that deliver measurable business outcomes.

Cross-Functional Collaboration

• Work closely with Client Strategists, Project Managers, SEO Specialists, Paid Media Specialists, Content Writers, Designers, Developers, and other internal teams.
• Provide strategic direction that enables successful campaign execution.
• Clearly communicate marketing priorities and recommendations across departments.
• Contribute ideas, best practices, and process improvements that strengthen overall team performance.

Qualifications

Required

• 3+ years of experience in Digital Marketing, Marketing Strategy, SEO, or a related role.
• Strong understanding of SEO, PPC, content marketing, email marketing, local SEO, social media, and website optimization.
• Experience developing digital marketing strategies for multiple clients.
• Strong analytical and reporting skills.
• Experience using Google Analytics 4 (GA4), Google Search Console, Google Business Profile, and other digital marketing tools.
• Excellent written and verbal communication skills.
• Ability to prioritize multiple projects in a fast-paced remote environment.
• Strong organizational skills and attention to detail.

Preferred

• Agency experience.
• Experience working with healthcare or medical clients.
• Experience with Looker Studio, Google Ads, SEMrush, Ahrefs, or similar platforms.
• Experience with AI-powered marketing tools and automation platforms.
• Understanding of conversion rate optimization (CRO) and user experience (UX).

Skills & Competencies

• Digital marketing strategy
• SEO & Local SEO
• Generative Engine Optimization (GEO)
• Content strategy
• Website optimization
• Conversion rate optimization (CRO)
• Marketing analytics
• Data interpretation
• Strategic thinking
• Business consulting
• Campaign planning
• Client communication
• Problem solving
• Collaboration
• Time management
• AI literacy and continuous learning

Success in This Role

Successful Marketing Strategists consistently:

• Develop marketing strategies that generate measurable business growth.
• Improve website traffic, search visibility, and patient acquisition.
• Use data to make informed marketing decisions.
• Stay ahead of digital marketing trends and emerging technologies.
• Build strong partnerships with internal teams and clients.
• Continuously optimize campaigns to maximize return on investment.
• Demonstrate creativity, accountability, and strategic thinking in every recommendation.

Specific Requirements

• Standard working hours of 9:00 AM – 5:00 PM EST.
• All work is remote. You can work from anywhere, but you'll need to provide:
  • Your own computer, monitors, and equipment.
  • A quiet, dedicated workspace.
  • Stable, high-speed internet.
  • Load-shedding backup equipment if applicable.

Benefits

• Competitive salary and paid time off.
• Opportunities for professional growth and development.
• A supportive, collaborative, and dynamic team environment.
• Flexible, remote work arrangements.

Why Join EyeCarePro?

At EyeCarePro, we're not just about digital marketing—we're making a real difference for eyecare professionals and their patients. If you're passionate about digital marketing and ready to join a team that values creativity, innovation, and client success, apply today!